2021 was a very exciting year for Rainbow Universe Pageants, which is a subsidiary of our parent company Angelic Rainbow Enterprises. As CEO & Founder, I have been working tirelessly to create an ambiance of youthful experiences for our youth and young adult generation. My passion is to motivate them to excellence and this year I have made extra efforts to bring this to fruition.
Although the COVID crisis in the world put a slight damper on my plans to move the business forward in the time I chose, we were still able to welcome some title winners, bring on board some new contestants, form new partnerships with reputable organizations, and build a more creative presence on our social media platforms.
Although Karen M. was our Miss Creative Rainbow Queen National title winner – her reign sadly ended due to irreconcilable differences. We did not crown a Preliminary winner, but we did crown a new National title winner for the Miss Ultimate Rainbow Queen title – Kenya H., however, due to so many COVID restrictions I was not able to travel to her hometown to do her photo shoot, nor guide her with her appearance requirements. As a result of these challenges, I made some major changes to my business structure, model, and requirements for pageant winners and contestants. These changes opened a door for a different type of pageant which are now called Monthly Mini Pageants. As you already know each month, I release a flyer with a name for the theme of that month’s pageant in the form of an MP4 video with music. I love playing around with new and innovative digital marketing, so I managed to add a spark of creativity to our way of marketing our pageant contests. We have had several winners this year, however, it has been a challenge shipping sashes, crowns and prize packages to title winners out of state. The timing is not a positive and with COVID shipping issues it was a headache. Therefore, I decided to make sure I restricted monthly pageant winners to California residents only and that has made a huge difference in making sure my title winners receive what they have earned and won. This year we crowned Rani Y., Kenya H., Ashlee H., and we had several RUP7 winners that were not announced but will have the opportunity to accept their crowns in 2022. Kenya was recrowned due to the COVID restrictions, and her reign will continue until October 2022. I added a Miss Cocoa Beauty title and a Miss Bonita title along with the other specialty titles. Next year, we will begin our search for the most pioneering youth who will be crowned as the Face of RUP and featured on the cover of our new Rainbow Sassy Magazine.
I also decided that being a one-woman show was not ideal for this type of business. Every aspect of running and operating a pageant system is extremely time consuming and my brain and two hands are not enough. Therefore, I am in the process of bringing on board some very competitive talent that will assist me in leveraging and scaling Rainbow Universe Pageants for success and a more global reach. The response I have had from my website presence and my efforts to motivate youth to excellence has been enormous and I plan to keep that going so we can develop more connections with like-minded and youth-oriented organizations. I have also added some very creative programs and services in addition to the pageant competitions and productions (which have mostly been online) because my goal is to make sure youth are receiving all the benefits of my personal development curriculum and that means very interesting activities that youth enjoy and that will improve their self-esteem, boost their confidence levels and ensure they will move forward in their lives to become excellent people.
We kicked off 2021 with several new Rainbow programs that include my Rainbow Clubhouse Membership, Happy Birthday To Ya Club, Rainbow Comic Book Club, Rainbow Youth Blog, Follow Ur Rainbow Video Series Campaign, and my Rainbow Boutique which will be launching in early 2022. We also welcomed some new and very lucrative partnerships to our Rainbow Red Bridge Partnership Program which includes Oxnard High School District, Strength United and T-Mobile Youth Changemakers. I connected with K-Love a Christian radio station, and I made a special connection with the founder and CEO of Power 77 Radio. I have had interview requests from successful podcasters, radio stations and business magazines of which will be fulfilled in 2022. I have also made some very significant connections with celebrities that love youth and contribute to their overall wellness....More about this next year! Our followers and viewers and youth audience has increased with our stats on Pinterest leading the way with almost 10,000 engagements (we engage with our audience here more than anywhere else). We have 58 boards and our Heart Blast Campaign is our leading board which proves that Love is the most important emotion and need in the world. We have over 200,000 monthly views, over 2000 followers and a total of over 2 million viewers for the year (all our social media combined) and we are reaching youth all over the world from New York to Africa.
We have been challenged by many spellbound website viewers that felt it was necessary to attempt to duplicate RUP or take it altogether and I was not having that. None of this worked out since my pageant system is a ministry for God, which makes it untouchable. Luckily, I have invited entrepreneurs and business owners all over the world to collaborate and business dance with me through my business networking program called BAB, and anyone that falls in love with Rainbow Universe Pageants is always welcome to join our Rainbow Village in whatever aspect their heartstrings pull them towards, come join me. I welcome you! We have added our links to QR codes to make it more practical and create a seamless process of registration, membership and connections. Scanning QR codes is something so many businesses have latched onto, so I made it my business to make it a part of my business.
Overall, we had a fabulous, exciting and challenging year and I expect more excitement and many awesome changes to come about in the new year along with more in person connections with my target market of choice, the youth. I leave you all with some encouraging words and splendid thoughts for your progress in 2022 and to make sure you remain connected with me and join my Rainbow Village if you haven’t already: In a nutshell, life can give you lemons and if you do not choose to make lemonade out of those lemons you will never be ready for what lies ahead for you. I have been challenged in the business world over the past 12 months more than I have ever been challenged before and it has taught me to keep moving, never give up, always seek God, my higher power for instruction, direction, guidance and wisdom to continue to be bold, make waves in the world, and create a pathway for our youth generation that will bring major change to our planet and give them an open door and a mission to forge ahead with greater insight and while thinking on a higher level of consciousness. Always remember that you are brave, remember where you came from, and don’t forget youth and young adults are our future, they will be taking care of us when we are old and gray. Take care of yourself so you will be well equipped to take care of others.
So, join me in my quest to make sure we take care of them now, so we won’t regret neglecting them later. From the empire of Angelic Rainbow Enterprises, and more specifically Rainbow Universe Pageants, have a very Happy, Prosperous and more cognitively aware New Year. Have fun in 2022 and I hope our paths cross in love more so than any other way!
Thank you for being a part of my Rainbow Village in 2021! See ya next year!
All my love,
CEO/Founder/National Director/Pageant Coach
Cicely Majeed
Enjoy these very inspirational and motivational videos - ring in the new year with positive vibes and knowing God loves you and He/She is for you!